GDIT.com
ROLE: SENIOR DESIGNER WHERE: DROGA 5 CLIENT: GDIT YEAR: 2019
General Dynamics Information Technology (GDIT) is a leading government systems integrator. In 2018, they acquired IT giant CSRA. Together, the two companies boasted an incredible array of services and expertise that required a unified brand expression that would help them step outside of the homogenized industry model.
With Interbrand handling the strategy and branding, Droga5 was asked to reimagine the digital experience. We helped by rebuilding GDIT.com from the ground up – re-platforming, re-working the site taxonomy, and introducing new typography and photography styled and guidelines.
When the brand launched on April 4th, 2019, the impact was visible. On launch date, the new GDIT.com received 12,000 unique visitors. Since launch, the brand has seen a 358% increase in social media engagement, 5500 new followers on LinkedIn, an average of 105% increase in website traffic, and over 50,000 visits to the newly launched “Brand Central” intranet page.
