The fashion industry is into some pretty weird stuff - constantly perpetuating the idea that women need to live and look a certain way. Everyone knows that’s bullshit. So in 2016, we created Find Your Perfect - a campaign for eBay fashion that champions everyday women and encourages everyone to find their own perfect.
Todd Selby director the video The campaign has run multiple seasons, with a refreshment of cast and content each time. The campaign won a Silver Effie and the videos have been viewed over 6-million times.
That’s a nice fit. (lol)
Find Your Perfect
ROLE: ART DIRECTOR & DESIGNER WHERE: DIGITAS LBI CLIENT: EBAY YEAR: 2016
In addition to branding and art directing the look and feel of the overall campaign, I was responsible for the design and production of emails, printed pieces, and digital ads.
CREATIVE DIRECTION: PAUL BJORK ACD: GABRIEL JOHNSON SENIOR ART DIRECTOR: JESS ANDREWS COPYWRITER: NICOLE CORLEY ART DIRECTION & DESIGN: MATTHEW ZASZEWSKI & GRACE HANNAN
Photo by Todd Selby
Photo by Todd Selby
Photo by Todd Selby
Photo by Todd Selby